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Today, the world is gaining momentum such an industry as coaching - personal and for leaders. Experts estimate the annual turnover in this area at a billion dollars.
Such impressive volumes make one wonder what a coach is and why many managers and individuals resort to the services of this specialist. It is believed that with its help you can give a powerful impetus to career growth, break out of routine and generally make your life rich.
It turned out that in modern business 90% of enterprises resorted to the services of coaches, increasing the intensity of work with them during the economic downturn. And to deal with the fiction and the truth, it is worth considering the main myths about coaching.
Any person can call himself a personal coach. Not all coaches are professional specialists, but only a few. But it is they who will help you in the best way to achieve your goals. One of the most common problems in this industry is that almost anyone can call themselves a coach - personal, executive, or life. The practice of such an occupation is not legally regulated, so indeed, anyone can call himself a representative of this profession and hang a corresponding sign over the door. But in fact, many coaches have no idea what coaching really is. After all, for this, it was necessary to undergo special training, and work with certified professionals. There are even schools where a certificate is issued after three hours of classes, some decide that they are coaches based on watching a TV show or reading a book. And the result of all this is a huge difference in the qualifications of different coaches. It is best to work with a representative from the International Coaching Federation (ICF). According to the latest standards, it is possible to become a member of this organization only after completing a 60-hour training. The Federation gives its representatives independent certificates, which guarantees the quality of the work of the employees.
Coaching is a kind of privilege that an employer provides to its employees. Coaching can be considered a bonus as much as computer work. Workers believe that coaching is an added benefit, but in advanced organizations it is seen as more. A professionally delivered course leads to increased sales, employee engagement, increased creativity and job satisfaction. All this leads to an increase in the final indicators of the enterprise. Such wellness programs make it possible to return up to 300% of the funds invested in them by reducing staff turnover, reducing insurance payments, and the number of sick leaves. It is logical that such programs are more and more popular, because their effectiveness has been proven from an economic point of view. The researchers emphasize that the result of the program is not only increased profits, but also improved relationships between employees, the quality of teamwork, and improved quality. As a result, coaching cannot be considered an additional activity that can or cannot be used.
Coaching is only needed for troubled employees. Previously, coaching was needed when the employee could not cope with their duties. The employer, on the other hand, demonstrated that he did everything possible to support the employee before he was fired. Otherwise, the employee could even bring legal action. But recently, coaching has been used not only as a straw for drowning people, but also as a tool to support the best. More and more future leaders of companies are taking coaching courses to hone their skills. After all, even professional sports stars have their own coach (coach), so why shouldn't the leaders have one. Such an assistant will help you focus on exactly what is really important.
Personal coaching is time consuming. For managers, such activities produce tangible results. Clients can make significant progress towards achieving their goals, while spending as little as an hour with a coach per month. The methods used are quite different. Some people prefer to meet in the office, but the most recommended way to communicate with clients in the office is by phone sessions. It's simple and accessible, allowing you to keep your privacy and better communication. Optimal practice means 2-4 sessions per month, each of which lasts from 20 minutes to an hour. Even a three-month session of 45-60 minutes is generally an insignificant waste, given the results.
Coaches are good friends with whom you can discuss ideas and build motivation. Even a friendly coach should not be considered a friend. Rather, it is a lawyer who will help you unleash your potential. The coach will work with the employee to help them achieve their goals and succeed. The employee must feel his responsibility, feel the desire to grow, he must be motivated to do more than was initially thought possible. The coach can push and make you mobilize your strength, which can be stressful at times. The difference from friendly relations lies in their one-sided direction. The coach is focused exclusively on the goals of the employee, and there should be no talk about his family or personal life.
Coaching is needed only for senior managers or for new employees. Coaching will be useful for anyone who wants to make their life better and more complete. Initially, the professional direction was really aimed at top managers, which makes some organizations focus on this type of coaching. But professional coaching isn't just for CEOs. Current trends are such that only every twentieth listener is a top-level representative. Companies are increasingly realizing how coaching is beneficial for their employees as well.
Coaching is only needed by the frontline employee, not the owner or CEO. It's no secret that it is usually the business owners and CEOs who make decisions. However, a busy work schedule makes it difficult to think out loud, to safely explore your ideas. This is what a coach is for. This expert will not help with a set of instructions, but change behavior. He will listen and help focus on determining the optimal course of action, which the manager himself will choose in the future. Unlike other representatives of the professional services market, the coach is not personally interested in the results of the choice, he does not sell specific advice.
The coach tells his clients what to do. This behavior is common for poor or inexperienced coaches who teach and advise their clients. The best coaches never do that. Clients usually understand that they do not need another close family or friends who will go into their affairs with advice. That is why coaches only help to correctly consider the situation and choose the best options based on the prevailing circumstances and the client's views. Anyone can give advice, and coaches are experts in behavior change that not everyone can do.
Coaching is expensive. Coaching can be expensive, but the size of the investment depends on the importance and weight of the end result. The very growth of this industry suggests either that more and more businessmen in the world are getting stupid by throwing money on unnecessary programs, or coaching really gives a result corresponding to the invested amounts. If coaching helps in career advancement or winning a tender, isn't it worth it? The International Federation of Coaching estimates that individual clients end up with 3.44 more funds than was spent on this event.
Coaching is about spirituality, coaches are fueled by energy from outer space. It is difficult to understand at all what exactly is the same feeding from space that professional coaches have no idea about. From the outside, it may seem that coaching is another spiritual practice with meditation, incense smoking, mass singing. Some spiritual instructors do include such practices in their classes, but almost all coaches are professional and business people who value their time and are focused on getting very specific results. There is simply no place for mysticism. So, getting ready for a meeting with a coach, you should prepare yourself for a conversation in essence, and not for streamlined phrases, a conversation with nature and space.
Coaching is a trendy trend. It would be a mistake to believe that out of nowhere there appeared coaches-celestials, who are called to teach humanity something new. Often when advertising coaching, people forget that such a story is good for selling short-term coaching and miracles. In fact, there is nothing new here, all this is an attempt to resurrect a well-forgotten old. The word coaching itself means training or tutoring, which is familiar to us. And the word coach is found most often in sports, meaning coach. There are good and bad tutors and trainers who often achieve success through non-standard methods. The same is in business - there are those who achieve results faster, which seems like a novelty. It is this set of actions that is called coaching.
There is a “right” way of working in coaching. It is believed that only those who fit a certain scheme and can be considered a coach, while the rest are impostors. But there are as many “correct” schemes as there are “correct” schools of coaching. But naked marketing is at work here, allowing those who explain their approach to be the only correct one to make money. The scheme of work cannot be hard-coded. It happens that clients are simply not ready to work with a coach. Tom has to set tasks, issue tasks, over time, with the growth of competence, giving the work to the employee. So the coach, depending on the motivation and readiness of the client, can act as a patient mentor and as a sparring partner. Someone rigidly adheres to a certain style and set of skills, while someone has many schemes for all occasions. It is important to simply follow the principles that make coaching itself: open partnerships, independence of movement and client decision-making. The coach studies and uses different schools of psychology and counseling, from where he adopts the methods.
Coaching can do wonders. Perceiving coaching as a kind of religion, miracles are certainly expected from it. The mentors have a lot of stories about how one session or conversation with a casual acquaintance changed everything in life and solved a very difficult problem. Miracles really have a place in our life, but hard work has not been canceled either. Not a single athlete, even the most talented athlete, is able to win a competition only after an hour of meeting his coach. But if the results are stagnant, then one session with a good coach can really change the situation. The situation is similar with coaching. Perhaps, you just need to ask a question in time, throw up an idea, and that smallest miracle, a breakthrough, will happen. But the client must be ready for such a miracle, and after its accomplishment, a lot of work will have to be done to bring the matter to an end. This hard work is a big part of coaching. And it's not worth chasing miracles - you still can't catch them.
Coaching is the one-stop solution for all ills. In our country, it seems that even in an enterprise with unsettled processes and thriving theft, team-building training will solve all problems. But before you put together a team, you need to teach people to work corny and fulfill plans. Likewise, do not assume that coaching will be able to eliminate personnel problems and build a strategy and give meaning to life. Coaching is the client's work to achieve their goal. If there is a point problem and there are other tools that make it possible to solve it cheaper and more efficiently, then what does coaching have to do with it? It would be a mistake to attract coaching to debug business processes, because it can drag on and give competitors a head start. It would be better to turn to consultants while the process is running, trying to resolve the crisis.
Coaching can only be done with a coach. Again, can we turn to the analogy with sports? Can't a self-taught athlete achieve results? Is it really so necessary to dwell on the coach-nanny? It is clear that it will help development, but after all, work on oneself should not be abandoned. Most of those who seek help from a coach are not looking for salvation at all, they are strong people who are able to achieve their goal. They just know that in this way they can save time and energy. Some people may well master the principles and techniques of such training in order to move on on their own. After all, those who have achieved something have achieved it without a coach. And do you really need to convince them that further development is impossible without a coach? It is worth remembering that the client who already possesses the skills of coaching will be able to achieve much better results with a coach than seeing a specialist as a magician who solves all problems.
Coaching is actually psychotherapy or counseling. While coaching does have something in common with psychotherapy, it is a mistake to equate the two. But for people unfamiliar with this technique, the similarity is striking more than the difference. The difference is that coaching is focused on work-related goals. The coach does not go deep into personal relationships, into the past, and does not try to understand why a person has become who he is now. The identification with therapy also occurs because both approaches are based on a confidential and confidential relationship with a specialist. And some techniques are similar: introspection, discussion, behavioral assessment. Many coach trainers have a background in psychology. But if the therapist is a healer, then the coach is more of a pump.
Coaching leads to dependence on others. Those who claim an addiction problem should be asked - would they fire the coach of the champion team? In fact, the more successful a person is, the more he needs to receive valuable information from those who can contribute to the extension of achievements. Research shows that as people move up the career ladder, there is a reassessment of their capabilities and performance. People see the success of their bosses differently than they do. We all need close friends, family, teachers, mentors, clients - this is important for emotional, physical and financial well-being. A modern coach not only does not cause addiction, but strives to teach a person to think independently, to develop self-confidence. Those who are afraid of such "dependence" face loneliness.Practice shows that it is freedom-loving individuals or "lone wolves" who risk stopping at one of the career steps or leaving the game earlier than planned. After all, self-confidence and egocentrism are not the best companions in business. True winners do not hesitate to learn from the experienced, doing it all their lives. Coaching is a tool for individual growth, not addiction.
A lot of coaching is bad. It is believed that “right” coaching cannot be short-lived. It would be foolish to imagine an athlete who limits the number of training sessions just for fear of excessive trust in the mentor. It is worth starting from the desired result, this is what determines the duration of the program. If the format is clearly planned and defined, then it is likely that it can be limited to a few weeks. When it comes to broader things - direction, observation, improvement of goals, then coaching can last for months. In America today, there is a tendency for the average length of coaching to increase as the job is promoted. So the winners welcome a long-term partnership with the right specialist.
Coaching is an emergency measure. Some resort to coaching as a last resort to rescue a desperate situation. In fact, those are a minority. Coaching is needed to improve performance and prepare potential leaders for their career advancement. If you resort to this measure to solve urgent problems, then the effectiveness of the training will be much less than in normal conditions.
The coach must be familiar with the direction of his client's work and have comparable experience in it. It is believed that a coach should know what it means to be in someone else's shoes. Many people refuse to work with those who do not have management experience of comparable size or specificity of the company. This is erroneous, because it provides for a coach, similar to the manager himself. However, someone who has achieved everything may not necessarily be able to teach others to achieve the same success. The coach needs to be aware of trends, norms in this area of activity and understand what is successful. He does not need to have a specialized education at all. Leadership coaching generally revolves around their managerial skills and leadership, not using technical skills. In practice, many of the great coaches were not themselves superstars and were little known to the general public. Even among athletes-stars and singers, coaches often remain behind the scenes.
Anyone can be taught. Don't look at coaching through rose-colored glasses. Everyone is trained to one degree or another, depending on factors. These are both internal abilities (ambitions, talents, motivation) and external circumstances (relationships with colleagues, work specifics). Working with a personal trainer will not bring any results if the employee himself does not see this as an opportunity to gain benefits. A person may be unteachable, if he is closed to feedback, is dependent on his habits, if coaching is not encouraged in the organization itself. And this myth creates expectations by putting pressure on people who have come into contact with coaching. In fact, for some time everyone is trained, but not everyone is able to do this constantly.
A coach teaches positive thinking. Everyone wants to look at life with joy. But a person's life cannot consist of only positive emotions. Ancient philosophers wrote that happiness and unhappiness come to us as inevitably as the seasons. And negative experience is also very valuable, because its correct use can quite strongly affect the perception of the world. The goal of coaching is to teach a person to calmly perceive not only victories, but also defeats. This is what the coach teaches.
A coach will help in the fight against excess weight or alcohol addiction. Although the coaching methods are somewhat similar to the work of specialized medical specialists, it should be understood that the problems described are still related to medicine. Consequently, they require a professional approach of doctors and treatment with medication. Coaching can act here only as an aid, and doctors should still have control over the patient.