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We know the Yves Rocher brand as a cosmetics company from France. The main buyer is the middle class, and the emphasis is on the naturalness of raw materials and the production process.
Little Yves Rocher was born in 1930, he was a native of the small town of La Gassilli from the French province of Brittany. His father was a hat maker and owned a fabric store. In those days, hats were a must-have for everyone, so all residents of the surrounding villages were Roche's clients. When Yiwu was 14 years old, his father died. The teenager inherited only a small shop with fabrics, which barely allowed the family to make ends meet.
One day an elderly customer came into the shop. Only the old woman didn't have enough money to pay for the fabrics. My grandmother had an ambiguous reputation - people considered her a witch and a healer. Then Yves allowed the woman to take the fabrics, and for the money he was going to go to her himself. For the debt, the guy went only a few days later, because the old woman lived quite far outside the city. The boy found an old woman near her house, where she collected medicinal herbs. The witch doctor told Willow which plants possess which properties. She also named the most valuable plant - buttercup peel. The young shopkeeper was very interested in the opportunities that nature offers free of charge. So Yves Rocher got carried away with a new business for himself - the study of useful plants.
After some time, the attic of Roche's house turned into the most natural small laboratory. Combinations of herbal extracts were researched there, something was constantly boiling, boiling and smoking. But the work bore fruit - Yves, together with like-minded people, managed to create his first healing cream based on that same buttercup peel. At the beginning of the twentieth century, cosmetics were a luxury, and only rich people could afford it. Yves Rocher decided to change the stereotypes that had taken place. He began to sell the created cream at a very humane price. Not surprisingly, there was no end to buyers. Even the national newspaper Ici Paris began to publish advertisements for the sale of a new product. Potential clients began to write letters from everywhere to Roche.
The post office of a small town essentially began to work on sending numerous jars of healthy cream. And in response to the letter of thanks, the kind Yves Rocher answered his client with a small gift. This is how the tradition was born, which is still alive today - all regular customers of the company today receive pleasant gifts from it. A couple of years after the start of sales, the first factory was opened in La Gassilli. The former owner of fabrics abandoned the old business, becoming to pay all attention to the study of plants and their properties. The new hobby allowed not only to expand the business, but also at the age of 28 to become the mayor of the city of La Gassilli.
But where there is success, there are also envious people. The lucky Yves Rocher is being sued by pharmacists who are ready to do anything to destroy a young business. But he is not afraid to defend his offspring. Rocher turns to famous Parisian specialists, offering more democratic means of working on the beauty of women. He showed his inexpensive line of herbal cosmetics that would be available to ordinary people. But in Paris, the realm of luxury brands and products, the idea of cheap, high-quality products did not take root.
Roche continues to develop his ideas in his hometown. He studies not only buttercup cleaver, but other plants as well. Yves understands that this is his vocation, passion, he is convinced of the correctness of the chosen path. Soon a hand cream based on arnica and jelly with microparticles of brown algae is added to the cream of buttercup peel. This product made it possible to get rid of extra pounds in a matter of weeks. The effectiveness of his products has been confirmed by enthusiastic consumer reviews. So, one of the ladies, who lost 8 kilograms, wrote: "I literally feel the excess fatty tissue melting under my fingers during the massage."
Yves Rocher works with such enthusiasm that there are too many ointments, creams and lotions - it's time to release a catalog of goods. In 1965, the famous Green Book of Beauty was born. The cardboard cover hides glossy pages with pictures and descriptions of each product and its healing properties. The idea itself was well received by buyers, but only in 1968 strikes began in France. The post office stopped working, on the work of which the success of the company depended. It was logical to decide to make trade independent of postal services. This is how a store appeared selling Yves Rocher herbal cosmetics.
Over time, a whole network of such establishments was formed. And the same store on Boulevard Haussmann still works today. Yves Rocher also opened beauty salons, where every woman could not only receive professional beautician care, but also purchase all the necessary means for home use right there. Today the Yves Rocher brand owns the largest network of beauty salons and shops in France, numbering about 600 points.
In 1976, Yves Rocher wrote the book 100 plantes 1000 usages (100 plants and 1000 uses). 2008 was one of the most remarkable years for an entrepreneur. Yves Rocher at the Elysee Palace during the ceremony received the Order of the Legion of Honor personally from the President of the country Nicolas Sarkozy. Today the whole world knows the Yves Rocher brand as a manufacturer of natural cosmetics. For the brand, caring for the environment is not an empty phrase, it is one of the key tasks.
In 1989, the cosmetics brand was one of the first to abandon animal testing of its products, instead opening its own botanical garden and Vegetarium. In this garden-museum, people can learn more about nature. 2010 marked the half-century anniversary of the brand, which in honor of this made a promise to plant 50 million trees on the planet.
The founder of the company passed away in 2009, and his grandson, Brice Rocher, continued his business. Currently, the brand is present on five continents, with about 4 thousand retail outlets in 80 countries.