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The history of this jewelry house dates back to 1837. There are numerous jewelry stores, as well as offices of large international companies, where you can buy gifts and souvenirs.

At the beginning, the partners' business brought ridiculous profits - the revenue for the first day was generally only $ 5. But gradually the company began to acquire its own style and attributes. Already in the same 1837, branded packaging began to be produced, as well as advertising materials in the form of cards, brochures, boxes. At the same time, a special color was chosen for such products - a special turquoise shade of blue. It is still the hallmark of the Tiffany & Co. jewelry house. So a blue bag or box invisibly signals that there are certainly exquisite and high-quality jewelry with the brand's logo inside.

And in 1845 the company released its first company catalog. Since then it has become a tradition. In such catalogs every year more and more new solutions appear in the form of jewelry made of platinum, gold or silver. This edition was named "Blue Book".

In 1851, a strong interest in jewelry and silver jewelry began to form in the world. This process could not go unnoticed by the company. In addition, she was the first in America to use 925 standard in the production of her silver jewelry, the remaining 75 parts out of 1000 mass units were other metals (copper and zinc). This gave the jewelry the necessary hardness, because pure silver itself is too soft. Thus, for the production of silver jewelry, the company began to adhere to the sterling standard, that is, the silver content was 92.5%.

And the very modern name, "Tiffany & Co.", appeared in 1853. The supplement came from one of the co-founders, Charles Lewis Tiffany. After all, he soon became the sole owner of the company. Seeing that big changes were coming, Lewis ordered a huge statue of the mythical hero Atlas to be installed above the entrance to the store. At the same time, he did not hold the Earth, as the legend said, but according to the will of the owner of the company, the clock. A collection of silver and gold jewelry was also named after Atlas. This line has become a classic, enjoying success to this day. The use of 925 sterling silver continued in this case. It is also worth noting the unusually stylized Roman numerals on Tiffany products.

And in 1861, life brought Charles to the first President of the country, Abraham Lincoln. The fact is that the jewelry house received an order to create a pearl necklace for the politician's wife. This is how Tiffany's gold and silver jewelry becomes fashionable in the respective circles. Since the beginning of 1862, the Tiffany & Co. chose the side of the northerners, supplying the army with weapons, in particular, sabers, as well as medical tools. And after the end of hostilities, Charles begins to produce jeweled weapons, sabers, daggers. These real works of jewelry were popular with the highest military leaders of the American army.

In 1867, the international exhibition Universelle was held in Paris. It featured many trading and jewelry houses, firms that produced gold and silver jewelry. Against this backdrop, Tiffany & Co stood out with its original products. It is no coincidence that the jewelry house even received an award at this exhibition. This is how the growth and formation of the company took place, its recognition as a trendsetter and a standard of taste in terms of models made of 925 sterling silver.

In 1871, the company presented the Audubon silverware collection, in which stylized Japanese images became the main leitmotif. This collection of 925 sterling silver crockery and cutlery was so popular among consumers that it is still one of Tiffany's best-selling cutlery collections.

In 1873, the Boston Museum of Fine Arts even acquired a jug from Tiffany & Co. for its collection, paying tribute to the item's excellence. This was only the first event of its kind. Today, many different museums and trading houses in the world have in their collections unique dishes made of silver or other metals from this jewelry house. This is not surprising, because many of these samples can really be considered works of art. The owners can be proud to have one of the masterpieces from Tiffany & Co.

In 1877, a huge clear yellow diamond weighing 250 carats was found in the Kimberley mines in South Africa. The next year, the famous gemologist Kunz undertook to cut an unusual stone specifically for the jewelry house "Tiffany & Co." He succeeded, and a real jewelry miracle, the Tiffany diamond, was born. Its weight was more than 150 carats, and the number of facets turned out to be unusually high - 90. The stone plays so fascinatingly with light that it thrills those who see it for the first time. The jeweler made such a gift to Tiffany & Co. in memory of cooperation.

And in 1885, the company left its mark on the history of the US monetary system and the country's finances. It turns out that the jewelry house was refining some small details of the state seal. In relation to precious stones "Tiffany & Co." is conducting an offensive campaign. For example, in 1887, a lot of jewelry and ornaments were bought in France. Since then, the company has been entrenched with the loud title "King of Diamonds". So the jewelry house received the famous diamond shine, and the head of the company became a trendsetter not only in the world of silver, but also among jewelry with diamonds and jewelry.

In 1902, Charles Tiffany's son, Louis Comfort, opened a new division inside the House itself. It was named "Tiffany Art Jewelry" with the aim of promoting and developing innovative products in the jewelry field. The business started 60 years earlier required development, which his son could realize in the future. He increased the company's fame with his glass lampshades, stained glass windows and costume jewelery. And his collection of jewelry and glassware generally adorned the Metropolitan Museum in New York.

It is interesting that until 1907 there was no single and precise system for measuring precious stones. Each country had its own metric system for evaluating rubies, diamonds, emeralds. But thanks to the chief gemologist at Tiffany, Mr. Kunz, a unified system was introduced in the USA for weighing such stones. She got the name "carat". In the Tiffany standard, this unit is 200 milligrams. Despite its small size, even a one-carat diamond is very expensive. This is due to the fact that the diamond itself has a low density, which determines the low weight of the stones.

The strength of the jewelry house lay in the fact that it never stopped on its laurels, resorting to fresh ideas. He has constantly been the main engine of jewelry fashion in the United States, as well as everything related to jewelry and precious stones. In 1926, the House got the government to adopt a standard for platinum purity. Since then, the PT 950 has become the rule for all jewelers.

In the 1950s, "Tiffany" gained worldwide fame thanks to the story by Truman Capot "Breakfast at Tiffany's". And the movie of the same name starring Audrey Hepburn only strengthened the brand's reputation. This charming girl wore a diamond necklace from "Tiffany".

Over the past century, Tiffany & Co. known both ups and downs. A significant recession gave way to an upswing caused, among other things, by a change in the political situation. In-house experimentation creates new directions. For example, Tiffany began to produce designer iron entrance doors, which resulted in an independent business project. Since the late 80s, the Tiffany & Co. jewelry brand again became one of the most famous in the world. The secrets of success are the same - elegant product design and successful marketing moves.

Watch the video: Tiffany: Couldve Been (July 2022).


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